Conformity and consumption
I’ve long thought of myself as an independent thinker and a skeptic of conformity and consumerism. In the last few years, however, it’s occurred to me that much of what I thought of as my rebellion against conformity was, in fact, just a different type of conformity.
Go back to high school. For reasons that I do not fully understand, in the U.S. we tend to think of teenagers socially as falling into two groups: the ‘socials’ and everyone else. As a non-social, I thought of myself back then as a rebel against the conformity of that group. In actuality, I now realize, I conformed quite well and willingly to the norms of other groups: band member, speech nerd, etc.



