Mindless sports team loyalty meets mindless consumerism:
Academy Sports gears up for Longhorn sales
Academy Sports & Outdoors Ltd. is so sure that the undefeated University of Texas Longhorns will win the Rose Bowl that the retail chain already has purchased official Longhorns Rose Bowl Championship merchandise.
Academy stores will open at 6 a.m. Thursday to cater to Longhorn fans scrambling to be the first to buy Texas Rose Bowl Championship gear, including the official locker-room cap.
The Rose Bowl, pitting UT against the University of Southern California, is being played tonight in Pasadena, Calif.
Katy-based Academy is hoping to see the same long lines that formed — at one time reaching 102,000 people in one night — when the retailer was peddling Houston Astros apparel and products during the team’s World Series run.