Reinventing the wheel?

When I was job hunting earlier this year, I applied for an opening at S3 Technologies. At the time, I was puzzled by the emphasis on the military background of some of the company’s founders.
Today, I happened to visit S3’s web site and I was struck by something else. They seem to have invented a new methodology for software development:

Introducing Fight Club
Fight Club is an important step in what we’ve termed SPS, or the S3 Production System.
SPS is a uniquely efficient method of software delivery that solves your specific problem. Fight Club refers to four experts in software development and business working together in a room, removed from all distractions, and having every resource they need to quickly build and deliver the perfect solution. We realize that every company that makes a product, whether it is an automobile, a refrigerator, or a software product, can be more functional and efficient in development and assembly. S3’s scientists and analysts studied the best practices of global giants like Toyota and also looked at small but smart and growing technology businesses. In conducting our studies, we focused on best practices and time-tested methodologies and how they might be applied to the development of our solutions. We even improved a few of these processes along the way.
The result is SPS. We have refined the normal software model of design, build, test, and deploy in a manner that facilitates time to launch and quality of the product delivered. We believe in the “go and see” approach of Toyota, which means we sit down with your workers to see precisely how they’re doing the job that we’re going to automate. An intense verification and profile of your data beforehand will further tell us both what can and cannot be done.
And we’ve discovered there is often a difference between what a business thinks it “wants” and what it actually “needs.” That’s why we intensify the verification process and bring in quality assurance experts long before a solution is ready for development. We acquire a true understanding of what our customer needs and then we design and deliver the best product on the market faster than anyone else in the software business. And yes, we know that is a bold statement. But we’re only saying it because it’s true.

Wow. Why didn’t anyone else ever think to study Toyota’s manufacturing practices and apply it to software development? Furthermore, what an innovation: nobody has previously had the insight to put “experts in software development and business working together in a room, removed from all distractions, and having every resource they need” in order to “quickly build and deliver the perfect solution.”
Very odd.