A couple of weeks ago, Rafe Colburn pondered whether we’re in ‘Boom 2.0’. I now have conclusive evidence that we are indeed in a boom, in the form of a short article from the Austin Business Journal:

NaturallyCurly.com Inc. has raised $600,000 from angel investors.
The company will use the funding for marketing and technical development. NaturallyCurly.com is a Web site devoted to curly hair. Board members include entrepreneur Tim Wall, Dr. Philip Sanger and NEA Venture Partner James Treybig, who founded Tandem Computers.
“Companies like NaturallyCurly have been able to see opportunities that have gone unnoticed by high-tech nerds like me,” Treybig says. “The movement to communities like NaturallyCurly is the foundation for the future of advertising.”
NaturallyCurly.com was founded nine years ago. The Web site provides articles, product information, salon recommendations and tips for curly-haired people. The site has registered members from around the world and nearly 10,000 visitors daily, according to the company. Last year, founders Michelle Breyer and Gretchen Heber also launched CurlyKids.com for children with curls.
NaturallyCurly.com has been nominated this year for the Ernst & Young Entrepreneur of the Year award in Austin.

I just wish I could figure out a way to cash in on the insanity. I’d create a site for bald guys, but we just don’t use very many hair products. No retail or ad profit there.

Categories: Economics