Today I read this headline and was confused. Here’s the history, I think:

  1. AT&T spins off AT&T Wireless
  2. AT&T Wireless is bought by Cingular, who gets rid of the AT&T Wireless name
  3. Cingular is bought by BellSouth
  4. Meanwhile, AT&T is bought by SBC (Southwestern Bell) which promptly renames itself AT&T
  5. AT&T (formerly SBC) buys BellSouth, thereby acquiring Cingular
  6. AT&T gets rid of the Cingular brand name, renaming its wireless service AT&T Wireless.

My head hurts

Categories: Odds and Ends