Oh my goodness.

The PetsCell™ will allow pet owners to talk to their pets as well as allowing owners to request assistance should they become incapacitated and require help. In addition, and perhaps more valuable, pet owners will have a peace of mind that if their pet is lost and someone finds their pet wandering the streets, with a simple press of a button on the PetsCell™, the auto dial function will dial the owners [sic] home alerting the owner to retrieve their pet.

The first selling point (calling and talking to your pet) is vanity. Whatever. Katie’s been known to call and leave a message at home for the pets, knowing that the incoming message is played from the speaker as the machine is recording it.
The second selling point sounds about the same as devices you can already buy for yourself: a small device that straps to your wrist with a button you can push to call for help. But if you want to use this device for that purpose, don’t put the collar on your cat. If you fall and can’t get up, he’ll just sit across the room and stare at you.
The third selling point sounds really stupid. If I understand it, it’s this: if your pet gets loose and someone finds him, they can simply press the button on the collar and you’ll get an automated telephone call. I guess it’s too difficult for the finder to read the telephone number off the tag and call you himself or to call the vet’s number on the vaccination tag.
The device claims to use GPS. Here’s what I need: if my dog gets out of the yard, I need a web page that will show me his current location so I can go get him. It appears that this device does not (yet) offer this feature. Well, actually, the company does not yet offer the product at all. It appears that they haven’t yet released any products.

Categories: Odds and Ends