I’ve been an avid user of Google Reader for several years, and I am bummed about Google’s decision to shutter it. To be honest, I hadn’t thought much about the life of the underlying technology: RSS. In this blog post, Ryan Holiday offers his opinion on why RSS, along with Google alerts and Delicious, is dying:
Think about it: in an ad impression-and pageview-driven business, a service [such as an RSS reader] that allows users to opt out of the noise and get content delivered directly to them is dangerous. When the common practice for bloggers is to publish first, verify second, the paper trail of Google Reader can be an embarrassment. And when sites do everything they can to hook you and increase the critical “time on site” metric or hit you with retargeting cookies, off-site RSS Readers once again stand in the way.
In other words, RSS is impervious to blogging’s worst, but most profitable, traits.
Depressing but probably accurate.