Musings about church marketing

2005/08/29 at 15:27

Gordon Atkinson has a blog post today about a salesman who cold-called him, trying to sell him address lists to use to solicit new members for his congregation. Gordon makes a compelling argument that his small congregation is just the right size. I see his point, and generally, I agree with him that it’s wrong to equate a congregation’s growth with its success, as so many churches do these days.
But I don’t think that marketing should be a taboo topic for churches. Inviting people into the fold is, after all, one way of spreading the Good News. The point should be, however, that there are many ways to spread said Good News, and counting heads in worship is just one small method among many, and, in my view, a more trivial one.